Ambassador of Possibility

Last night I had my monthly ask-anything Wealthy Writer’s Wisdom member’s only conference call.  I always enjoy connecting with the members and answering your questions.  Over the course of the call I noticed that many of the participants were asking for ways to inexpensively market their books.  Here are some of the things that I am doing, or have done, in my business to inexpensively market my books that could work for you too.

1. Utilize social networking- Create a Facebook fan page for yourself (different and separate from your personal page) and your product/book.  If you use it to post relevant content on a regular basis you will eventually see your fan base growing.  Those facebook fans are targeted customers who are already interested in what you are saying.  You can utilize a custom fan page, or something similar, to capture leads and build your mailing list. There are many social media sites, so be sure to link them together to gain as many eyes as possible.
2.  Use available resources- Save money on your website by using a service like Wordpress.com or Tumblr.com to build your website.  They provide great free templates and easy to use solutions for payment portals.    You can use that space as a blog, a sales portal, or as a branding site.  Provide snippets of your book as a teaser and consistently relevant content. 
3.  Give free seminars- Offer to give free content centered talks to your target demographic.  You can talk at schools, offices, churches, bookstores, libraries or even your own home live or via webinar.  You can also submit a press release to local papers about your upcoming event to gain exposure.  If you are scared of public speaking, now is the time to face your fear!  Try joining a group like Toast Masters.

The main thing to remember when you are marketing your book is to be real.  Don’t slam the people you have built relationships with by constantly selling to them.  Be sure to provide relevant, benefit-oriented content that will incite curiosity, especially if you are using a service like Facebook.  There is little tolerance for gaudy salesmanship in today’s market.  If you are going to sell (we all need to make money), do so from the standpoint of an infopreneur: sell by information!

Thank you for reading; I greatly appreciate your continued support!

-Mark

Follow Mark on twitter @MarkVHansen, or on Facebook for more helpful tips on writing, wealth building, and living the life of your dreams.